A new Harry Potter-themed pop-up store is opening in Kwun Tong’s APM mall, bringing the magic of the Wizarding World to Hong Kong once again. Operated under the Mahou Dokoro brand, a concept shop known for its officially licensed Harry Potter merchandise in Japan on 2 October and will run for one month, offering fans a chance to shop exclusive merchandise from the Harry Potter and Fantastic Beasts films.
A growing tradition for Hong Kong fans
This isn’t the first time the Mahou Dokoro experience has arrived in Hong Kong. Last winter, a similar store ran at Festival Walk from November 2024 to February 2025. More recently, another branch opened in Hysan Place, Causeway Bay, between July and September. The current APM edition continues the tradition, this time with new product lines and exclusive designs.
Mahou Dokoro is a themed pop-up shop inspired by the magical world of Harry Potter and Fantastic Beasts. It features limited-edition merchandise, themed decorations, and exclusive items tied to characters and symbols from the series. The concept originated in Japan and has since expanded to other regions, attracting fans with its immersive displays and collectibles.
A mix of classics and exclusive merch
The APM pop-up shop brings together a wide range of merchandise inspired by Harry Potter and Fantastic Beasts. Featured collections include the mysterious House of Black, the bold and charismatic Sirius Black, and the quirky, dreamy Luna Lovegood.
Each series captures the unique traits of the characters through themed items and magical designs. A key highlight is the Dark Mark collection, a Hong Kong-exclusive range featuring three items: a cardholder with lanyard, a convertible side bag, and a printed T-shirt. All three carry the skull-and-serpent emblem and the spell “MORSMORDRE”.
Fans who spend HK$250 or more in one transaction can receive a limited-edition Hogwarts house-colour keychain. There are four in total, each designed around a different house.
Event Details
| 🧙♂️ What | Harry Potter – Mahou Dokoro Pop-Up Store |
| 📅 When | 2 October to 31 October 2025 |
| 📍 Where | APM Mall (418 Kwun Tong Rd, Kwun Tong) |
Header Images Credit: APM Mall
