Over the years, Black Friday has evolved from a one-day shopping spree to a global online shopping festival that now stretches across days or even weeks!
What started as the day after American Thanksgiving has turned into the unofficial kick-off to Christmas shopping everywhere, with epic deals landing earlier and lasting longer; Cyber Monday follows as the online-only extension that squeezes out even more bargains.
This year, Black Friday falls on November 28, 2025 and Cyber Monday on December 1. Get ready to grab the best Black Friday and Cyber Monday deals in Hong Kong!
Fashion & Beauty
FARFETCH — November 24–December 1
Score an extra 20% off already-reduced sale items (many already up to 50% off) during FARFETCH’s Black Friday event. Refresh your wardrobe with designer trainers from adidas, Nike, and New Balance, luxurious Canada Goose jackets, or standout pieces from Tom Ford, Alexander McQueen, Valentino and more, with some styles landing near 40% off when stacked.
When: November 24-December 1, 2025
Where: Online & App
Shop: Visit the website for the latest promo code and full terms
Sephora — November 26–December 1
Sephora’s Black Friday sale brings up to 25% off across crowd favourite brands such as Fenty Beauty, Rare Beauty, and Drunk Elephant. Just in time for treating yourself or ticking off Christmas gifts, the deal also covers limited-edition holiday sets. Enjoy 15% off any purchase, 25% off when spending over HK$1,200 as a Beauty Pass member, selected items up to 50% off, and exclusive 12-piece gifts for Gold & Black tier members.
When: November 26 (online early access from 10:30 pm; in-store sales from November 27) – December 1, 2025
Where: Online, App and in-store
Shop: Visit the website or Instagram for more information
ASOS — November 28–December 1
The UK’s largest fashion e-tailer unleashes massive Black Friday savings across over 850 brands like & Other Stories, Adidas, Dr. Martens, The North Face and Ralph Lauren. Dive into up to 70% off on winter coats, trainers, sportswear, party dresses and more.
When: November 28-December 1, 2025
Where: Online & App
Shop: Visit the website for the full deals and terms.
Marathon Sports — November 28–December 1
Marathon Sports ramps up the action with Black Friday discounts beating Double 11, featuring over 1,500 footwear styles from Adidas, New Balance and Puma slashed up to 70% off – spotlight on New Balance series. Snag running shoes from Asics, Saucony and Hoka, apparel down to 55% off, plus accessories from $79. Double points, gift bags on qualifying spends and free delivery over $299.
When: November 28-December 1, 2025
Where: Online and in-store
Shop: Visit the website for more information
Estée Lauder — November 28
Estée Lauder Hong Kong is running a Black Friday deal with 20% off sitewide, making it a great time to stock up on skincare and makeup. Shoppers also receive an exclusive seven piece gift set valued at HKD 660, available online for a limited time while stocks last.
When: November 28
Where: Online
Shop: Visit the website for more information
Electronics & Lifestyle
Fortress — November 28 – December 1
At Fortress, shoppers get major Black Friday and Cyber Monday deals with more than 800 products discounted by up to 85%. The promotion covers a wide range of home appliances, tech items and everyday essentials, making it a strong opportunity to save across multiple categories during this limited time event.
When: November 28 – December 1
Where: Online
Shop: Visit the website or more information
iHerb — Throughout November
iHerb’s month-long Black Friday extravaganza spotlights wellness and beauty with pre-event savings from 20% off across vitamins, supplements, skincare, sports nutrition and more, ramping up to 25% sitewide during the peak week. Discover weekly deal drops on best-sellers, up to 65% off in Specials, exclusive 50% off gift sets like the 12 Days of Favorites, and promo codes for stacked discounts up to 75% on brands such as California Gold Nutrition.
When: Thoughout November 2025
Where: Online & App
Shop: Visit the website or more information
Baby Central — November 18–December 2
Baby Central rolls out massive Black Friday & Cyber Monday savings with up to 90% off big-ticket baby essentials. Highlights include the Bombol RU Bouncer + Booster Bundle at a special bundle price, 15% off all single Bombol items and the adorable Smiley World collection, plus deep discounts on car seats, strollers, furniture and toys. Don’t miss the Black Friday Mega Giveaway and win a Skip Hop Duffimal bag + Ergobaby Upsie carrier!
When: November 18–December 2, 2025
Where: Online
Shop: Visit the website or follow Instagram for more information about the giveaway
Amazon — November 20–December 1
Amazon’s expansive 12-day Black Friday Week offers up to 40% off over a million products across tech, beauty, fashion, toys and home essentials, with daily fresh deals keep the excitement building. Don’t miss hot items like Apple’s latest AirPods Pro 3, the flagship wireless earbuds debut at a compelling US$220 (around HK$1,710; original US$249).
When: 2November 20–December 1, 2025
Where: Online
Shop: Visit the website for more information
Yoho — November 27–30
Yoho is set to offer a 4-day Black Friday flash sale packed with irresistible deals on beauty devices, home appliances, including the latest iPhone 17 Pro, Dyson hot+cool fans, ghd stylers, Panasonic bathroom heaters, and even quirky Gen Z favourites like Fuggler toys. Treat yourself or shop Christmas gifts early.
When: November 27–30 , 2025 (starts 10 pm on Nov 27)
Where: Online and in-store
Shop: Visit the website for more information
Travel & Experiences
Hong Kong Disneyland — November 14–December 12
Make your 2026 magical with Hong Kong Disneyland Resort’s Black Friday hotel offer: enjoy a huge 40% off the Flexible Rate on stays from January 2026, with sea-view rooms starting as low as HK$1,020 per night (for 2+ consecutive nights). Sign in to MyDisney HK for exclusive luggage tags plus shopping & dining vouchers worth up to HK$200!
When: November 14–December 12, 2025 (for stays 2 January–October 2026)
Where: Online
Details: Visit the website for more information and booking
The Winter World Circus at AIA Carnival — November 24–30
Experience frosted magic and breathtaking thrills as the legendary Gandeys Circus brings world-class performers to Hong Kong – from high-flying Argentinian Gauchos and gravity-defying Skywalkers to high-speed rollerskaters and hilarious clowns with 20% off tickets during the Black Friday sale. This festive spectacular is the ultimate family outing this winter!
When: November 24–30, 2025 (Shows from December 22-January 11)
Where: Online
Details: Visit the website or follow Instagram for more information
Booking.com — November 20–December 3
Booking.com’s biggest Black Friday event yet spans six categories, making 2026 trips a steal with up to 40% off select accommodations, 25% off car rentals, 20% off attractions and new airport transfers, 15% off flights, plus up to $2,000 onboard credit for cruises. Pair with free cancellation and pay-later options for stress-free planning – from family getaways to solo adventures.
When: November 20–December 3, 2025 (for travel up to December 31, 2026)
Where: Online & App
Shop: Visit the website for more information
Klook — November 28–December 1
Klook unleashes a four-day Black Friday frenzy with fresh deals dropping daily at 11 am, 12 pm & 9 pm – think buy-one-get-one-free on Hong Kong Disneyland, Ocean Park, Tokyo Harry Potter Studio, plus half-price Japan & Korea ski trips, family attractions, Macau buffets and staycations. Stack extra savings up to HK$228 through the “Travel Over 3 Levels” rewards!
When: November 28–December 1, 2025
Where: Online & App
Details: Visit the website for more information
The Fullerton Ocean Park — November 28–December 5
Families can enjoy a seaside escape with up to 30% off themed rooms, creating a fun stay for kids and a relaxing break for parents. Options include Safari, Mermaid, Unicorn, Pirate, Jurassic and Panda themes, each designed to make the trip memorable and turn a simple getaway into quality family time.
When: November 24 – December 5
Where: Online
Details: Visit the website for more information
Header image credits: davidf via Canva