The “Demon Hunters” Pop-Up Store is set to make its first overseas appearance in Hong Kong, following a successful debut in Seoul. The pop-up will officially open at New Town Plaza, Sha Tin, from 18 December to 11 January, welcoming fans daily from 11:00am to 9:00pm . The main pop-up space will be located at L1 West Wing, Phase 1, New Town Plaza.
Visitors can expect a themed retail and experience space inspired by KPop Demon Hunters, featuring limited-edition merchandise and interactive elements. Based on previous pop-ups, the experience is designed to be highly visual, with photo-friendly installations and special purchase-based rewards available during the event period.
Beyond the main pop-up, a series of “Demon Hunters” themed workshops and activities will take place at Phase 1 Play Park on the UB and LB floors. These include a cosplay contest hosted by Kiztopia, as well as creative workshops such as a 3D light-up photo frame session, clay ornament making, a demon hunter weapon design contest, carpet crafting, and a chibi-style oil painting workshop. Participants in selected activities may receive complimentary souvenirs, with details available in-store.
The pop-up experience also extends to dining, with themed delicacies available at participating restaurants within New Town Plaza, including Hong Kong Wing Nin, Terrace in Seaside, and Nara Thai Cuisine. Shoppers can also enjoy same-day e-spending rewards, with exclusive Demon Hunters premium gifts available upon qualifying purchases.
This Christmas, Hong Kong has welcomed multiple pop-up stores, including the Stranger Things experience at K11 MUSEA and the BLACKPINK pop-up in MOKO.
Header Image Credit: Netflix