Palace Skateboards has confirmed that it will open a flagship store in Hong Kong on 7 February, marking a new chapter of expansion for the London-born skate and streetwear brand. Palace, established in 2009 and known for its irreverent approach to fashion and skate culture, has grown from a cult favourite into a global name.
With the Hong Kong opening, the city will become the eighth worldwide to host a Palace flagship store, joining established locations in London, New York, Los Angeles, Tokyo, Seoul, Osaka and Fukuoka. The brand’s retail footprint has steadily expanded in recent years, reflecting growing demand across Asia and North America.
Palace’s influence in fashion extends beyond bricks-and-mortar retail. In late 2025, the brand unveiled its Holiday 2025 collection, featuring seasonal apparel, GORE-TEX pieces and a collaboration with Fender that included a limited-edition Telecaster guitar. It has also worked with The North Face Purple Label on a Japan-exclusive collection, blending technical outdoor gear with Palace’s design language.
The opening was revealed on Instagram through a grainy, retro-style video set in a takeaway shop, reflecting Palace’s lo-fi skate aesthetic.
Header Image Credit: Palace Skateboards