Giordano Ladies has reopened its flagship at Queen’s Road Central on 23 April, marking the public rollout of a new brand identity and logo. The renewed store spans three floors and 5,858 sq ft in Central’s main shopping area.
Inside, the design uses coral and ivory tones with cement and wood finishes, plus tile accents. The ground floor focuses on mirrors, while upper levels add greener tones and a coral feature wall, with larger rest areas included.
The updated Queen’s Road Central store is designed around three distinct levels, each with different colour and material cues. On the ground floor, mirrored surfaces are used throughout to create a faster-moving retail layout. The mezzanine level shifts to green and grey tones and uses sculptural, organic-shaped display tables.
The top floor, the largest of the three, centres on a coral feature wall with shell-like detailing. Across the store, curved forms are used to guide movement between zones, and the brand has expanded its rest areas as part of the refurbishment. A dedicated theme wall displays brand visuals tied to the updated identity.
The reopening also brings an early release of Giordano Ladies’ pre-launch linen collection, available at the Queen’s Road Central location.
Items include a sport-inspired crochet knit set made from 100% linen yarn, featuring a zip-front jacket, tank top and mid-length skirt. The wider linen range also includes coordinated sets and a summer waistcoat in earth-tone colours.
Image Credit: Giordano Ladies | Oink Oink PR