Mainland Chinese cosmetics brand JudyDoll has opened its first Hong Kong store at Tuen Mun Town Plaza I, giving local beauty fans a new place to shop its playful and budget-friendly makeup in person.
Founded in Shanghai in 2017 by Joy Group, JudyDoll has built a strong following among younger shoppers with colourful products, accessible pricing and a strong presence on social media. The brand is part of the wider rise of C-beauty, with Mainland cosmetics labels gaining attention for trend-led colours, compact packaging and products designed for everyday makeup routines.
The Hong Kong store brings together some of JudyDoll’s best-known product categories, including lip products, blush, contour, eyeliner, mascara and highlighter. Its range is designed for shoppers who want easy-to-use makeup that feels fun, modern and affordable, without moving into luxury beauty prices.
The store also carries halal-certified products, giving shoppers more options based on their beauty preferences and lifestyle needs. For Hong Kong shoppers, the new store adds another C-beauty name to the city’s cosmetics scene, where Korean, Japanese, Western and Mainland beauty brands increasingly compete for attention.
Header Image Credit: InvestHK | JudyDoll