Hong Kong will host Chanel’s restaging of its 2024/25 Cruise Show this November. According to media reports, the luxury brand will showcase the collection in the SAR on November 5. However, the Hong Kong venue for the show has not been revealed.
The collection was unveiled at MAMO, Centre d’art de la Cité radieuse in Marseille, France on May 2. It was designed by Chanel’s creative director, Virginie Viard, and combines an underwater reverie with reflections of the sun through embroideries, diving hoods, sequinned jackets, and swimwear.
This will be the second major international fashion event in the city in the past year, after Louis Vuitton held its first runway show in Hong Kong last November to reveal its Men’s Pre-Fall 2024 collection. The event at the Avenue of Stars in Tsim Sha Tsui was attended by Pharrell Williams, the fashion house’s creative director, as well as high-profile celebrities and A-listers from Hong Kong and Asia, such as film star Chow Yun-fat, members of the Cantopop boy band MIRROR, and Korean actor Song Joong-ki.
Earlier this year, French luxury fashion house Dior announced that Hong Kong would host its men’s pre-fall collection on March 23 to showcase Kim Jones’s designs. The event was part of the city’s Art March 2024 line-up, but was postponed indefinitely about a month before the show.
Header image credits: Chanel
