Louis Vuitton is set to hold its first fashion show in Hong Kong. The French luxury fashion house will showcase its menswear pre-fall show in the city on November 30, according to multiple reports, including this one in the South China Morning Post.
The line will be designed by Pharrell Williams, the brand’s newly appointed men’s creative director, and will be the first time that the pre-collection will be revealed on a physical runway. The venue for the show has not yet been announced.
Williams debuted his first collection for Louis Vuitton during the Men’s Fashion Week in Paris in June this year on the Pont-Neuf bridge. The star-studded guest list for the unveiling of the Williams’s spring/summer 2024 menswear collection included actress Zendaya, Formula One racing driver Lewis Hamilton, reality star and beauty mogul Kim Kardashian, and Oscar winner Jared Leto.
While Louis Vuitton has a long history in Hong Kong — having opened its first store at the territory’s Peninsula Hotel in 1979 — it has not held any shows in the SAR. However, the fashion house has hosted major exhibitions in the city, including ‘Louis Vuitton: A Passion for Creation’ in 2009, as well as the ‘Time Capsule’ exhibit in 2017.
Header image credits: Louis Vuitton