HSBC officially opened its new Causeway Bay flagship on Sunday, 8 November, at Capitol Centre, 5–19 Jardine’s Bazaar. Fans gathered outside as MIRROR’s Keung To joined Fatboy and Dee to take viewers on a livestreamed tour.
If you used to bank at the Park Lane Hotel above IKEA, this is where your branch has moved. The flagship also takes over from the Causeway Bay Plaza 2 branch. It’s the first HSBC location worldwide to bring this mix of banking, art, education and wellbeing together.
M+ Brings Hong Kong Street Scenes Into The Branch
HSBC worked with M+ to make art part of a visit to the branch. The collaboration starts at street level, where passers-by can see a digital artwork on the façade. The piece continues on screens indoors, while images from the museum’s collection appear across several floors.
The display, Urban Landscapes, explores how artists see the city. Hong Kong readers may recognise the Yau Ma Tei fruit market in a painting by Chu Hing-wah, or the streets of Wan Chai in other works. M+ also selected gifts inspired by its exhibitions and collection for the branch’s Reward+ Gallery, where HSBC customers can exchange their points for merchandise.
Coffee And Tea With HSBC RewardCash
The branch has two cafés where customers can order drinks from Bacha Coffee and TWG Tea. HSBC customers can use the Reward+ app to exchange their RewardCash points for coffee or tea.
HSBC’s opening information gives no price per drink and leaves open whether visitors without an HSBC account can walk in and pay by cash or card.
Yoga Sessions And Community Workshops
On the second floor, HSBC has set aside an event space for more than 100 activities planned for the first year. The programme ranges from yoga sessions to practical workshops on recognising scams. Yoga runs as a scheduled activity. Visitors can use the QR directory inside the branch to register for selected events.
A Street-Facing Studio For Live Talks
The ground-floor studio gives HSBC a place to host guests and broadcast their conversations about topics such as health and personal finance. It will also be used for live shopping broadcasts. The studio faces Jardine’s Bazaar, but you can watch selected programmes from home through HSBC’s digital and social channels.
Header Image Credit: The HK HUB