Louis Vuitton has opened a pop-up store at 17 Bridges Street in SoHo dedicated to its Men’s Spring-Summer 2024 Collection. The curated selection of ready-to-wear, leather goods, shoes, and accessories from Pharrell’s debut collection also features exclusive items available only until February 15.
The store is spread across three zones: the main space, the indoor area, and a terrace café that has food and beverages created in collaboration with Michelin-starred restaurant Belon. The aesthetic of the pop-up is inspired by the theme ‘The Sun’, and features immersive installations reminiscent of Pharrell’s debut runway last year in Paris on the Pont-Neuf.
Last year, Louis Vuitton staged its first runway show in Hong Kong when the luxury brand unveiled its Men’s Pre-Fall 2024 Collection on the Avenue of Stars. The event was a star-studded affair, with high-profile celebrities and A-listers from Hong Kong and Asia — such as film star Chow Yun-fat, members of the Cantopop boy band MIRROR, and Korean actor Song Joong-ki — in attendance.
Image credits: Louis Vuitton