Louis Vuitton has opened a pop-up store at 17 Bridges Street in SoHo dedicated to its Men’s Spring-Summer 2024 Collection. The curated selection of ready-to-wear, leather goods, shoes, and accessories from Pharrell’s debut collection also features exclusive items available only until February 15.

cafe and accessories at the louis vuitton pop-up store hong kong
The store has a café with a menu curated by Belon, and the store has items from the luxury brand’s Men’s Spring-Summer 2024 collection.

The store is spread across three zones: the main space, the indoor area, and a terrace café that has food and beverages created in collaboration with Michelin-starred restaurant Belon. The aesthetic of the pop-up is inspired by the theme ‘The Sun’, and features immersive installations reminiscent of Pharrell’s debut runway last year in Paris on the Pont-Neuf.

See also
Dior To Unveil Pre-Fall Men’s Collection At A Fashion Show In Hong Kong On March 23, 2024

Last year, Louis Vuitton staged its first runway show in Hong Kong when the luxury brand unveiled its Men’s Pre-Fall 2024 Collection on the Avenue of Stars. The event was a star-studded affair, with high-profile celebrities and A-listers from Hong Kong and Asia — such as film star Chow Yun-fat, members of the Cantopop boy band MIRROR, and Korean actor Song Joong-ki — in attendance.

Image credits: Louis Vuitton

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From the Middle East to the Far East and a couple of places in between, Anjali has lived in no fewer than seven cities in Asia, and has travelled extensively in the region. She worked as a lifestyle journalist in India before coming to Hong Kong, where her favourite thing to do is island-hopping with her daughter. You can check out her musings on motherhood, courtesy her Instagram profile.

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