Louis Vuitton is set to make history as it unveils its highly anticipated Men’s Pre-Fall 2024 Show in Hong Kong on November 30th. This fashion extravaganza, hosted in partnership with K11 MUSEA, will transform the iconic Avenue of Stars in Tsim Sha Tsui into a glamorous runway, marking its debut in Hong Kong and elevating the city’s status as a global art and cultural hub.

The event promises to be a star-studded affair, with high-profile celebrities and A-listers from the fashion world in attendance. The backdrop of one of the world’s most stunning harbour views at the Avenue of Stars will provide a breathtaking setting for this historic fashion show.

For those unable to attend in person, the event will be live-streamed on the outdoor screen of K11 MUSEA, allowing the public to experience the fashion extravaganza in real-time.

Adrian Cheng, Founder of K11 Group, expressed his honor at K11 Victoria Dockside being chosen as the stage for Louis Vuitton’s inaugural fashion show in Hong Kong. He sees it as a significant milestone in Hong Kong’s journey to becoming an international arts and cultural metropolis.

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Louis Vuitton’s menswear creative director, Pharrell Williams, is set to infuse the Pre-Fall 2024 collection with his creative vision and signature style, building on the success of his previous collection.

This event further solidifies K11 MUSEA’s reputation as a hub for fashion, digital and modern art, collectibles, pop culture, and more. It follows a series of cultural highlights, including exhibitions curated by Carine Roitfeld and collaborations with the V&A Museum and renowned Hong Kong Production Designer Cheung Suk-ping.

Looking ahead, K11 MUSEA will host the immersive video installation “Painting with history in a room filled with people with funny names 3” by Thai artist Korakrit Arunanondcha from December 2023 to January 2024. Additionally, K11 MUSEA and YouTube will co-create the world’s first YouTube pop-up café, ‘Rhythm & Brews,’ this Christmas season, further diversifying K11 Group’s cultural offerings.

Header Image Credit: Africa images & Ruderfinn

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