Done bingeing the second season of Squid Game? Then relive the excitement by heading to a pop-up store inspired by the iconic Netflix show at Airside mall in Kai Tak. Highlights of the retail experience created in collaboration with street fashion brand Kyubi include a giant Young-Hee doll, Front Man 3D mask, piggy bank installation, and photo op spot. The store is open until February 5, 2025.

What’s at the Squid Game Pop-Up?

The Kyubi X Squid Game 2 pop-up includes characters and objects closely associated with the Netflix hit. Visitors will be greeted by a four-metre-high Young-Hee — the motion-sensing animatronic doll used in the first game of the show. At night, the doll’s eyes will be illuminated and emit laser beams reminiscent of the deadly version seen onscreen.

Once customers enter, they will see a massive replica of the 3D mask worn by the mysterious Front Man, as well as a photo op spot inspired by the staircases from the show under a giant piggy bank that contains bank notes that represent the game participants’ winnings. There’s also a smaller version of Young-Hee that reveals her mechanical insides.

What Merch Can I Buy?

Kyubi is a street fashion brand created by Anson Kong, one of the members of Cantopop boy band Mirror, and takes its name from the Japanese word for a mythical nine-tailed fox. As part of the brand’s collaboration with the Netflix hit, the store has miniature versions of the brand’s characters, Kyu and Kyubi Bear, in manager and soldier outfits alongside other figures in Squid Game-inspired uniforms.

squid-game pop-up with piggy bank, front man mask and t-shirts
Photo op spots with the piggy bank, staircase and Front Man mask, as well as T-shirts at the pop-up (© Airside)

Fans of the show and brand can also check out other merch — think limited-edition hoodies, T-shirts, and a variety of accessories like socks, towels, and purses. Don’t miss the collectible figures of the Kyubi Family with Front Man, Young-Hee, and the pink guards.

EVENTKyubi X Squid Game 2 Pop-Up Store
VENUEShop G015, Airside, 2 Concorde Road, Kai Tak
DATESJanuary 10-February 5, 2025
See also
Taobao’s First Furniture Store to Officially Open in Tsim Sha Tsui on February 22

Header image credits: Airside

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From the Middle East to the Far East and a couple of places in between, Anjali has lived in no fewer than seven cities in Asia, and has travelled extensively in the region. She worked as a lifestyle journalist in India before coming to Hong Kong, where her favourite thing to do is island-hopping with her daughter. You can check out her musings on motherhood, courtesy her Instagram profile.