7-Eleven Hong Kong is marking its 45th anniversary with a campaign themed “梗繫我地” (Connected With Us), including a 45th anniversary theme store makeover in Mong Kok that brings classic Hong Kong design into the shopfront.
The 7-Eleven 45th anniversary Mong Kok theme store is at 99 Argyle Street, Mong Kok (旺角亞皆老街99號), next to Sino Centre (先達旁邊). The store design centres on neon signs, with each piece made by local neon craftsman Hu Chi-kai (胡智楷).
The neon includes 7-Eleven elements such as “45周年” (45th anniversary), “廿四小時營業” (Open 24 hours) and “梗有一間喺左近” (There’s Always One Nearby), alongside district details including “麻雀設計” (mahjong motifs), “金魚街圖案” (Goldfish Street motifs), and key-themed references linked to a nearby traditional key-cutting shop, including “鎖匙圖案” (key graphics) and “成就解鎖” (Achievement Unlocked).
7-Eleven said the anniversary theme stores are designed as new photo spots, following a strong response to last month’s restored “紅屋仔” (Little Red House) design at the first Hong Kong 7-Eleven store in Happy Valley.
From 8–14 April, it is also running “時光倒流價” (time-travel price) offers on specified days via the 7仔App “到店自取” (7-Eleven app in-store pick-up) service. Customers who meet the minimum spend can select the day’s chosen items and enter a promo code to buy them at the “time-travel price”, with deals as low as HK$1 for selected products.
Image Credit: Boxing Promotions Limited