Gap is planning a return to Hong Kong in 2026, years after it shut its last physical shops in the city. Baozun now runs Gap in Greater China, and Hong Kong is being positioned as part of a wider regional rebuild.
Gap’s first major Hong Kong launch was a Central flagship on Queen’s Road Central in 2011. It later expanded to a network of eight stores across the city. During 2020, the retailer began scaling back as footfall dropped and trading conditions weakened. It announced the closure of five stores in July 2020, then later closed the remaining locations, ending its physical presence.
The comeback follows a change in regional management in early 2023, when Baozun took over Gap’s Greater China business covering mainland China, Hong Kong and Macau. The operator has since focused on rebuilding the brand in mainland China and restoring store growth. Baozun has outlined an expansion plan for 2026 that includes around 50 new mainland stores, and the Hong Kong return sits alongside that push.
Hong Kong details are still unconfirmed, including the opening month, mall partners, and districts for the first stores. There is also no confirmation on whether Gap will reopen with a flagship format or smaller branches. Updates are expected closer to launch, once leasing and fit-out plans are finalised.
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