Financial Secretary Paul Chan recently announced the Happy Hong Kong Shopping Festival, which runs from June 30-August 31. As part of the two-month-long festival, Hongkongers will get a chance to win freebies, discounts, and coupons worth HK$150 million from 150 brands and 6,000 stores in the SAR.

The festival will cover promotional activities across four categories, each spanning two weeks:

  • June 30-July 13: Household items and appliances
  • July 14-July 27: Convenience stores, supermarkets & F&B
  • July 28-August 10: Digital gadgets, lifestyle and watches, and luxuries
  • August 11-August 24: Fitness, beauty and wellness

What goodies can I win during the Happy Hong Kong Sopping Festival?

There will be several giveaways, a one-minute shopping spree, and “gimmicky offers”, the highlights of which are:

  • Starbucks’ 100,000 free coffee giveaway from July 14-20
  • PARKnSHOP’s one-minute shopping spree in which customers can take home as many products as they take from shelves in 60 seconds
  • CSL Mobile’s giveaway of one million 5G roaming passes covering the Asia-Pacific region
  • McDonald’s 10,000 Big Mac sandwiches giveaway
  • Games to win goodies from Sogo, PARKnSHOP, Starbucks, McDonald’s, CSL, and Mannings

There will also be up to 230 shopping vouchers available from e-wallet AlipayHK, the news website HK01, and the lifestyle app AR Lens. In addition, AlipayHK is offering discounts and perks worth HK$1.5 billion to encourage spending during the festival.

The shopping festival is part of a larger drive to boost spending and tourism in Hong Kong. Earlier this year, the government launched the Hello Hong Kong campaign to encourage tourists to visit the city by offering up to 500,000 free economy round-trip tickets from various destinations across the world.

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Residents of the SAR and visitors to the city can also check out the various free leisure and recreational events being held across the territory as part of Happy Hong Kong. The attractions include free-to-enter events Gourmet Marketplaces that showcase food and drink from around the world, and the Harbour Chill Carnival at which visitors can check out live performances, X-games demos, and a special edition of the Symphony of Lights.

Header image credits: GUIATAIEMP 126 via WikiCommons

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From the Middle East to the Far East and a couple of places in between, Anjali has lived in no fewer than seven cities in Asia, and has travelled extensively in the region. She worked as a lifestyle journalist in India before coming to Hong Kong, where her favourite thing to do is island-hopping with her daughter. You can check out her musings on motherhood, courtesy her Instagram profile.

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