Mainland tech giant Meituan launched its Hong Kong food delivery service KeeTa at 8am on May 22. KeeTa will be the city’s third food delivery app after Food Panda and Deliveroo. The service will only operate in Mong Kok and Tai Kok Tsui, but plans to expand to cover the entire SAR by the end of this year.
Popular F&B outlets that signed up with KeeTa include McDonald’s, Maxim’s MX, KFC, Yoshinoya, and Pacific Coffee. Each new KeeTa user will get a gift coupon package priced at HK$300, which includes special meal offers and delivery fee reductions. The app is now available for download in major mobile app stores.
KeeTa provides customers a Hong Kong first: an “On-time Promise” policy that comes with a tiered compensation plan for late orders. This allows users to get vouchers for future purchases on eligible orders delivered more than 15 minutes after their original delivery estimate. There’s also a Meal for One deal by which users can order a meal for as little as HK$60, including delivery fees.
Food Panda and Deliveroo have largely dominated the Hong Kong market. In late 2021, Uber Eats quit Hong Kong, but did not explain the reason behind the closure.
Header image credits: Meituan
