In collaboration with Mercedes-Benz – BAM Festival 2023

The Mercedes-Benz BAM Festival 2023 is set to return to Central Harbourfront to give Hongkongers the chance to explore the world of Mercedes-Benz and get a preview of the luxury car brand’s latest models. The highlight of the event, which will take place from October 13-15, will be the showcase of the all-electric version of the “Concept EQG”, which will make its Hong Kong debut here.

The free-to-enter festival will feature up to 30 of the latest Mercedes-Benz models, including the all-new E-Class and all-electric Mercedes-AMG EQE SUV. The star of the show, the Concept EQG, combines the original G-Class’s iconic off-road capabilities with Mercedes-Benz’s vision for a sustainable, electric-powered future. Visitors can even purchase a car at the event and get it customised on-site.

A Driving Force Behind Innovation & Entertainment

a live concert at the bam festival
There will be live music performances at BAM festival 2023

Attendees can get a sneak peek at the brand’s latest tech offerings and upcoming projects at the Innovation Hub in the form of talks and workshops. Those who are game for a challenge can head to the Mercedes-AMG Racing Arena, where they can compete with other racing enthusiasts in an immersive future driving competition.

At the SUV Village, visitors can check out the brand’s complete range of adventure vehicles and get acquainted with their dynamic designs, road-holding abilities, and sustainable features. And, of course, there will be loads of Mercedes-Benz merch on offer for diehard fans of the German brand.

See also
The Best Family-Friendly Events And Things To Do With Kids This Month In Hong Kong

Food, Drink & Family-Friendly Fun

a talk and a workshop at the bam festival
Visitors can get an insight into the luxury car brand’s latest tech offerings and sustainability initiatives at the festival

This year’s edition of the festival will introduce the Market Square, which will be a convergence of all things lifestyle, fashion, culture, sports, and arts. There will be loads for families to do as well at Kids’ Town, which will have children-run stalls at Mini Mall, as well as AR art jamming and STEM workshops.

kids on balance bikes and people at a yoga class
Visitors who attend the festival can experience a wide range of family-friendly and sports activities

The festival will also celebrate Oktoberfest with its biergarten-inspired atmosphere, where visitors can sip on German beer and sample an international assortment of snacks and food. There will also be sports and fitness activities throughout the day, and DJ and dance performances, as well as live music performances by Jeffrey Ngai, Panther Chan, and Wilson Ng Lam Fung’s music band.

Register for free to enter the BAM Festival 2023

floor plan of the mercedes-benz bam festival 2023
The floor plan of the Mercedes-Benz BAM Festival 2023

Entry to the event will be at Gate 3, Central Harbourfront Space, 9 Lung Wo Road. 

The event timings are:

  • Friday, October 13: 6pm-10pm 
  • Saturday, October 14: 10am-10pm 
  • Sunday, October 15: 10am-6pm

To know more about the Mercedes-Benz BAM Festival 2023 visit the official website or register now for free to attend the event.

Header image credits: Mercedes-Benz

Share this article with your friends ~
5/5 - (1 vote)

From the Middle East to the Far East and a couple of places in between, Anjali has lived in no fewer than seven cities in Asia, and has travelled extensively in the region. She worked as a lifestyle journalist in India before coming to Hong Kong, where her favourite thing to do is island-hopping with her daughter. You can check out her musings on motherhood, courtesy her Instagram profile.

Comments are closed.