Contribution from M+, Hong Kong
HSBC has announced earlier that it will be the first Lead Partner of M+, Asia’s first global museum of contemporary visual culture in the West Kowloon Cultural District in Hong Kong, effective from 1 November 2022. The Bank proudly supports M+’s first Special Exhibition titled Yayoi Kusama: 1945 to Now from 12 November 2022 to 14 May 2023 out of the sponsorship, featuring works by internationally acclaimed artist Yayoi Kusama, including over 200 iconic works from major collections from museums and private collections in Asia, Europe, and the United States, the M+ Collection, as well as from the artist’s own collection.
As the Lead Sponsor, HSBC will work closely with M+ to organise a series of learning programmes and staff events and promote contemporary Asian visual culture to the world. Through this collaboration, HSBC hopes to provide Hong Kong people with the opportunity to access and appreciate visual culture. As part of this partnership, HSBC will sponsor M+ Family Day for the general public, as well as providing free guided visits for social service organisations, special schools and registered charitable or non-government organisations
related to rehabilitation services or people with disabilities, to promote equal opportunity for
people with diverse needs in participating art and culture programmes.
In addition, under the partnership with M+, HSBC will organise a number of activities for over 1,000 staff members and their families, including special visits to the exhibition, private screenings at M+ Cinema and exclusive discounts for HSBC staff at The M+ Shop. HSBC also plans to collaborate with local artists to promote the development of the local arts industry.
Yayoi Kusama’s Special Exhibition
As the pandemic has affected people’s emotions, daily routines and work rhythms over the past three years, HSBC hopes to channel positive energy into the community through contemporary visual culture. This Special Exhibition by acclaimed Asian artist Yayoi Kusama is the inaugural collaboration between HSBC and M+. The exhibition introduces a new interpretative approach to Kusama’s over seven-decade career and invites viewers to witness the power of art to connect and heal, and highlights the core aesthetic elements of Kusama’s work and foregrounds her recurring philosophical questions about life and death and her longing for interconnectedness. HSBC wishes to leverage the exhibition to uplift the positive sentiment for the public, its staff and their families, inspiring thoughts and memories in the hope that the exhibition will leave a lasting memory.
Image credits: M+, Hong Kong