Hong Kong milk tea staple Black & White is celebrating its 85th anniversary with two limited-time experiences in Tsim Sha Tsui. The campaign brings together Victoria Harbour views, nostalgic photo spots, local café culture and exclusive anniversary collectibles.
Black & White x Dukling Harbour Cruise
The first event is a special Black & White x Dukling cruise running from June 2 to 15. The experience takes place aboard Dukling, one of Hong Kong’s oldest Chinese junks, with departures from Avenue of Stars in Tsim Sha Tsui near the Bruce Lee statue.
According to the official post, sailings are scheduled at 4:30pm, 5:30pm, 6:30pm and 7:30pm. Guests can enjoy 360-degree views of Victoria Harbour while seeing the traditional junk dressed in Black & White’s 85th anniversary design.
Eligible passengers may receive a can of Black & White classic milk tea, while stocks last. Those who board during the campaign period may also get a HK$20 voucher to use at the onshore experience.
Black & White 85th Anniversary Journey At K11 MUSEA
The second event is the Black & White 85th Anniversary Journey, running from June 2 to 14 at the K11 MUSEA ground-floor promenade.
This onshore pop-up is designed as a nostalgic walk through Black & White’s connection with Hong Kong-style milk tea. Visitors can explore different themed zones, including a harbour-themed photo area, an immersive milk tea installation, a story gallery about the brand’s 85-year journey, and a photo booth inspired by local memories.
There is also a collectibles shop featuring limited-edition items, including Black & White x LOZ mini blocks. The “Hong Kong Sail” mini block set is priced at HK$98, while the “Dutch Windmill” and “Kung Fu Cup” mini block set is priced at HK$85.
The pop-up opens from 5pm to 9pm on June 2 and 3, then from 10am to 9pm from June 4 to 14.
Header Image Credit: Black & White | Dukling