In Collaboration With d’strict
ARTE MUSEUM is an immersive media art exhibition with its theme of ‘eternal nature’ presented by a Korean digital design company d’strict. The special exhibition ‘ARTE M’ is composed of a carefully curated collection of works selected from the immersive media art exhibition ‘ARTE MUSEUM’. The exhibition opening in Hong Kong, as the world’s first destination for the exhibition besides Korea, is shown at K11 ATELIER KING’S ROAD.
‘ARTE M’, featuring epochal works, is a special temporary exhibition located in the center of the urban area to facilitate easy accessibility amidst a busy life, reflecting the locational characteristics of offices and commercial districts. The exhibition hall is consisted of four separate spaces individually designed with distinct concepts, displaying a total of six media artworks reinterpreting elements and spaces of nature; such as the life of flowers, endlessly crashing swells, boundlessly stretching seashore, and jungle in the tropical rain forest.
Under the theme of Eternal Nature, the works create a balance with the qualities of visual intensity, sensuous sound, and elegant ambiance of ARTE MUSEUM and provide the audiences with a comprehensive experience of immersion.
The first exhibition hall, ARTE M, is presented as a showcase for 15 months at K11 HACC. The exhibition is expected to move to ‘11 SKIES’, which will open from the end of 2023 to early 2024.
Sean Lee, the CEO of d’strict, said, “we are proud to open the first overseas exhibition hall of ‘ARTE MUSEUM’ in Hong Kong, the center of culture, art and tourism. We anticipate the exhibition to be positioned as a place of amusing experience and mindfulness for audiences in Hong Kong.”