It’s that time of year again! No, we don’t mean trimming trees… we’re talking about exposing some skin, getting sun-kissed, and cooling off in the water. With the coming warmer temperatures, we think some fresh threads are in order of the swimsuit and beachwear variety. So before you dip your toes in the water, cast your eyes on our list of where to buy the best swimwear looks for the beach or pool for women, men, and kids in Hong Kong.

Women

Aerie by American Eagle Outfitters

For stylish, eco-friendly swimwear, head to Aerie, the popular brand among youngsters by American Eagle Outfitters. Their swimwear collection features timeless stripes and cut-outs – be creative and mix and match bikinis, one-pieces, and tankinis for the perfect poolside look! Made with REAL GOOD materials and featuring UPF 50 sun protection, these swimsuits further promote body positivity and self-empowerment with inclusive sizing.

Price Range: $$-$$$
Where: 21 locations across Hong Kong
Shipping: Free delivery for order over HK$700
Contact: Website | Instagram

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Air Space

air space swimwear hong kong online
Air Space’s denim swimwear collection caters to every body type (© Air Space)

Beloved by petite girls, the Taiwan-based Air Space is famous for its high coverage and bust-enhancing designs. Catering to every body type, their swimwear ranges from A to G cups and is available in sizes S to 4XL. With prices around HK$400-500 per set, Air Space swimwear offers more than just stylish design, but full support and a flattering fit. Join the YouTuber-approved trend and rock the beach this summer with confidence!

Price Range: $$$
Where: Online
Shipping: AIR SPACE delivers to Hong Kong using S.F. Express’s International Parcel Post. The costs are calculated based on package weight of the items. Return within 7 days service is available for Hong Kong customers
Contact: Website | Instagram | Facebook

B.kinii

Check out B.kinii for fabulous swimwear designed to fit Asian body shapes perfectly. Founded by Rachel in 2016, B.kinii offers elegant styles from Thailand that empower women and boost confidence. With over 100 designs for every body type, from petite to curvy, they have something for everyone at affordable prices. Most swimsuits are free size with flexible fit.

Price Range: $$-$$$
Where: Online
Shipping: Free delivery for order over HK$499
Contact: Website | Instagram

Barrel

For active women, check out Barrel, a Korean sportswear brand specialising in performance-driven activewear. Their designs combine bold aesthetics with functionality, and the wide swimwear collection includes water sports apparel, rash guards, swimwear, board shorts, and dry bags. With fun, bright colours and patterns, their swimwear is made from premium materials with Asian-fit cutting, making sure you feel comfortable in and out of the water.

Price Range: $$$
Where: 4 locations in Tsim Sha Tsui, Causeway Bay and Aberdeen
Shipping: Free delivery for order over HK$500
Contact: Website | Instagram | Facebook

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Calzedonia

calzedonia swimwear central sha tin
Italian brand Calzedonia’s colourful bikinis (© Calzedonia)

You may have seen celebrities from Dua Lipa, Hailey Bieber to Julia Roberts wearing colourful tights to promote the Italian brand, but they also do some attractive swimsuits. You won’t find many adventurous patterns, but classic bikini tops in bandeau, push-up and cute ruffle designs, with assorted mix and match bottoms from tame boy shorts to a revealing ‘Brazilian’ cut.

Price Range: $$-$$$
Where: 3 locations in Central and Sha Tin
Shipping: Free delivery for order over HK$400
Contact: Website | Instagram | Facebook

Gourami

gourami swimwear wan chai yuen long
Gourami’s cutout one-piece swimwear (© Gourami)

With two stores across the city and an online shop, Gourami offers a fun, fashion-forward range of swimwear, including rash guards, tankinis, bikinis, and more. Their own-brand swimwear combines style and functionality, making it perfect for beach holidays and extreme water sports. What’s more, the price is very affordable! Enjoy great coverage and support, and feel fabulous and confident in the water.

Price Range: $$
Where: 2 locations in Wan Chai and Yuen Long
Shipping: Free delivery for order over HK$300
Contact: Website | Instagram | Facebook

Marie France Van Damme

marie france van damme swimwear central
Iconic, luxury metallic swimsuits and resortwear (© Marie France Van Damme)

Another talented Hong Kong-based designer, Marie France Van Damme is known to many local women for her luxury resortwear and fashionable swimwear. You’ll want to snap up one of each from the metallic range of bikinis and one-pieces in bold copper and silver. Talk about getting noticed by the water.

Price Range: $$$$
Where: Shop 3088, Podium Level 3, ifc Mall, 8 Finance Street, Central
Shipping: Free priority shipping for all orders
Contact: Website | Instagram | Facebook

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Ozzie Cozzie Co.

ozzie cozzie co swimwear central
Ozzie Cozzie offers swimwear from Australian and international brands (Ozzie Cozzie Co.)

A trusty go-to for swimwear, Ozzie Cozzie is a swim and resortwear store in Central that carries international brands including Seafolly, Baku, Moontide, Miraclesuits and lots more. Those with hard-to-shop-for body types will breathe a sigh of relief knowing sizes come in 8-20 (AU/UK), and ladies, swimsuits are equipped with booster bras all the way up to E-cups.

Price Range: $$-$$$
Where: 503, 5/F, Tak Woo House, 1-3 Wo On Lane, Central
Shipping: Free delivery for order over HK$800
Contact: Website | Instagram | Facebook

Sheer

sheer swimwear central tsim sha tsui
While known for its lingerie, Sheer also offers beautiful swimwear (© Sheer)

Looking for a sexy little number for the pool? This swimwear shop and lingerie boutique in The Landmark has gorgeous swimwear designs from Evarae, Marysia, Moeva and more, whether you’re looking for a figure-enhancing cut-out one-piece or a revealing strapless bikini.

Price Range: $$$-$$$$
Where: 2 locations in Central and Tsim Sha Tsui
Shipping: Free delivery for order over HK$1,500
Contact: Website | Instagram | Facebook

Sweaty Betty

sweaty betty swimwear central admiralty kowloon tong tsim sha tsui west kowloon
Sweaty Betty’s swimwear finishes with technical qualities (© Sweaty Betty)

Founded in London, Sweaty Betty has been empowering women with stylish, high-performance activewear for 20 years. Known for bum-sculpting leggings and innovative prints, their swimwear is designed with exceptional style, support, and comfort. Whether you prefer a one-piece or separates, their swimwear combines a stylish finish with technical qualities to elevate your swim sessions.

Price Range: $$$
Where: 5 locations in Central, Admiralty, Kowloon Tong, Tsim Sha Tsui and West Kowloon
Shipping: Free express delivery for order over HK$2,000
Contact: Website | Instagram | Facebook

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Vipop

vipop swimwear central
Baobab’s Goa bikini set in Glossy Lime and Glossy Gold (© Vipop)

Vipop is a sustainable brand curator with an emphasis on Latin American designers. On top of swimwear in avant garde designs, they also offer sunglasses, sun hats, and beach cover-ups. As you would expect from the balmy environs of Colombia, Brazil, and Mexico, these countries have formed an entire culture in itself of beachwear and resortwear. Vipop’s ever-refreshing collections reflect this, with tasteful one-pieces and designer bikinis that are only available for a short period, in keeping with their commitment to low waste as well as their belief that your piece should be unique among brands-driven Hong Kong.

Baobab is one such designer Vipop works with that walks the walk and talks the talk in its eco-conscious focus. The Colombian brand’s trendy suits are made with ECONYL, or eco-nylon, which repurposes synthetic waste like industrial plastic, unused fabric, and fishing nets. For every swimsuit Baobab sells, one tree is planted and part of the profit goes toward restoring the San Andres Coral Reef.

Price Range: $$$
Where: G/F, 52 – 54 Graham Street, Central
Shipping: Shipping cost will be calculated at check out
Contact: Website | Instagram | Facebook

Men

Float Captain

float captain swimwear wong chuk hang
Inside Aberdeen surf shop Float Captain (© Float Captain)

Local brand Float Captain is for the surfer who likes to look good on their board, in more ways than one. The swimwear store well stocked in cool surf accessories, patterned board shorts for men and the odd women’s singlet, plus unisex tees with amusing designs – the ‘Board Bowl’ tee, featuring a traditional Chinese rice bowl stuffed with surfboards, is a fun fit.

Price Range: $$
Where: Shop 1, G/F, Marina Tower, 8 Shum Wan Road, Wong Chuk Hang
Shipping: Free delivery for order over HK$500
Contact: Website | Instagram | Facebook

Māzŭ Resortwear

mazu resortwear swimwear central aberdeen west kowloon causeway bay happy valley
Māzŭ’s designs are inspired by maritime themes like Hong Kong’s junk boats (© Māzŭ Resortwear)

Mazu’s swim shorts for men and boys are inspired by Hong Kong’s maritime history – this is evident by the traditional colours and local motifs that decorate their designs, like the blue and red ‘Junk Twilight’ shorts. Dad and son can get kitted out in matching pairs, and each one comes with its own canvas ditty bag that can be used later at the beach or on the boat. You can mainly find them in luxury hotels and recreation clubs. 

Price Range: $$$
Where: 5 locations in Central, Aberdeen, West Kowloon, Causeway Bay and Happy Valley
Shipping: Free standard delivery for all orders
Contact: Website | Instagram | Facebook

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Vilebrequin

vilebrequin swimwear central admiralty tsim sha tsui tung chung
Vilebrequin’s colour and patterned boardshorts (© Vilebrequin)

The Saint-Tropez-inspired swimwear from Vilebrequin will instantly put you in the holiday mood, with colourful bikinis to brightly-patterned swim shorts offered at four physical swimsuit shops in Hong Kong. And if you’re the kind of family who likes to stand out at the beach, their swim attire comes in matching prints and styles for mums and daughters, dads and sons for a bit of fun.

Price Range: $$$$
Where: 4 locations in Central, Admiralty, Tsim Sha Tsui and Tung Chung
Shipping: Free express delivery for order over HK$4,500
Contact: Website | Instagram | Facebook

Kids

Baby Central

baby central swimwear hong kong online
Baby Central is a one-stop-shop for family day at the beach (© Baby Central)

Baby Central has all the swim-related clothing and accessories your kiddies need, with next-day delivery service in Hong Kong, so you’ll never have to break out the pram again for a hectic mall visit. This swimwear store truly has everything for beach babies and older kids, including durable sunglasses for young eyes, swim shoes, wet suits, swimming diapers, assorted UPF 50+ swim suits and beachwear, and even pool and beach toys, because making sand castles is the best part.

Price Range: $$
Where: Online
Shipping: Free delivery for order over HK$450
Contact: Website | Instagram | Facebook

Petit Bazaar

petit bazaar swimwear central causeway bay wan chai tsim sha tsui repulse bay
Petit Bazaar is well-versed in all things ‘toddler’ (© Petit Bazaar)

We love Petit Bazaar for so many things: wonderful toys, funky home decor, and clothing, including charming swimwear for babies and kids. Wait until you see your toddler scampering about the sand in a Breton striped swim overall (with UPF 50+) or a banana-emblazoned one. They are simply adorable, and comfortable too!

Price Range: $$-$$$
Where: 6 locations in Central, Causeway Bay, Wan Chai, Tsim Sha Tsui and Repulse Bay
Shipping: Free delivery for order over HK$600
Contact: Website | Instagram | Facebook

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Everyone

Decathlon

boy and girl wearing beachwear from decathlon
Decathlon offers affordable, sturdy athletic wear (© Decathlon)

Dress the entire family in head to toe beachwear for that upcoming tropical getaway without putting a dent in your bank account. We like to fill our carts with the short and long-sleeved UV protection shirts for adults and kids Decathlon carries, and accessories from hats to sunglasses, beach bags to sandals to outfit everyone.

Price Range: $-$$
Where: 8 locations in Causeway Bay, Central, Mong Kok, Kowloon Bay, Sha Tin, Ma On Shan, Tseung Kwan O, Tuen Mun
Shipping: Free delivery for order over HK$399
Contact: Website | Instagram | Facebook

Lane Crawford

For fashionistas, head to Lane Crawford, the Hong Kong-based luxury fashion hub, for the perfect swimwear. With prime locations in Central’s IFC mall, Causeway Bay’s Time Square, and Tsim Sha Tsui’s Harbour City, it offers top international brands like Eres and Toteme, as well as Brunello Cucinelli, Orlebar Brown, and Zegna for men. Their expert-curated selection ensures you find the most stylish summer pieces. For great deals, check out their outlet at Horizon Plaza. Happy shopping!

Price Range: $$$-$$$$
Where: 3 locations in Central, Causeway Bay and Tsim Sha Tsui
Shipping: Free delivery for Lane Crawford Gold members for orders over HK$1,000; Platinum members can enjoy free shipping for all orders
Contact: Website | Instagram | Facebook

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Zalora

couple wearing beach wear from zalora hong kong
Zalora curates brands into one easy shopping experience (© Zalora)

Careful, you may be on this site for hours scrolling through the many choices of swim and beach attire from a slew of brands like Rip Curl, Sea Folly, Calvin Klein, and Billabong. Women’s tankinis, long-sleeved swimsuits and post-beach tunics, men’s surf shirts, trunks and swim shorts, not to mention sandals and flip flops for both genders in various styles will make for one bursting beach bag.

Price Range: $$-$$$
Where: Online
Shipping: Free delivery available depending on the items, voucher code and promotional campaign conditions. Refer to checkout page if free shipping is applicable to your order
Contact: Website | Instagram | Facebook

Header image credits: Siraphol Siricharattakul’s Images via Canva

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