Those of you that have lived in Hong Kong for a while will understand the shopping dilemma here, and newbies will always ask “where’s good to shop in Hong Kong?” Because, let’s face it, you’ve got the mainstream high street brands and then it seems to jump straight up to the high end luxury designers –  missing out that massive middle range.

Between High End & High Street

Don’t get me wrong, shopping in H&M is great for fast fashion, but in the end you get what you pay for. And not many of us have the disposable income to shop at Gucci every week. Of course there are some great boutiques hidden around Sheung Wan and Causeway Bay, but you have to really be in the mood to browse in the sticky humid air. And we all know that feeling when you walk into a mall and see all the super expensive brands like Chanel and Dior, which can be instantly off putting, because you have it planted in your head that everything must be about that price range.

We’ve done our research and put a list together of affordable luxury stores that you will easily find in some of Hong Kong’s swankiest shopping malls.


Short for Collection Of Style, this sleek and mature store is the grown up minimalist version of H&M. COS is great for cool and chic office wear and do a lot of fantastic classic pieces that are wardrobe staples and that last! They also do underwear, jewelry, shoes, and accessories and even have a section for men. The collection is all about clean lines, blocks of colour, flattering cuts, high quality and of course affordable prices. A good quality basic tee is around $250HKD and their dresses range from $650HKD – $1500HKD that won’t break the bank!

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COS, Queen’s Place, 74 Queen’s Road, Central
COS, Harbour City, Canton Road, Tsim Sha Tsui

Hoss Intropia

This Spanish womenswear fashion label needs more credit for their beautiful cuts, quality fabrics and gorgeous prints. Think of them as a more high-end version of Zara, and you can always rely on them for stunning statement outfits in their signature feminine and versatile style. When shopping, a good investment is to buy items that last and Hoss assures a classic, sophisticated quality that could last in your wardrobe for years. They also carry a selection of accessories, handbags, shoes and jewellery.

Hoss Intropia, Shop OT308, Ocean Terminal, Harbour City, Tsim Sha Tsui

Massimo Dutti

Don’t be fooled by the decor of the shop as it does appear to be quite grand, but their urban, cosmopolitan collection actually in fact holds down to earth pricing, you’d be surprised to know their dresses can be found quite reasonable starting from $500HKD – $2000HKD. The Spanish brand offers a great collection for work, rest or play with a contemporary and independent style. They also have have their own sort of fragrances and accessories.
ifc mall, Shop 1092, Podium Level, 8 Finance Street, Central

G/F, 1/F Loke Yew Building, 50-52 Queen’s Road Central
Shop 2214A & 2330-2, Harbour City, 3-27 Canton Road, Tsim Sha Tsui
Shop 310-12, Times Square, 8 Matheson Street, Causeway Bay


J. Crew came to Hong Kong in 2012 and is expanding over here, the all-American brand does really well in colour blocking and pattern mixing. What makes them stand out is their signature bright whites and classic navy blues, sporting a very relaxed and effortlessly chic style matched with a very practical price tag – a pair of well fitted denim jeans start at $1180. J.Crew also caters for men and carries accessories, jewellery and shoes to complete that perfect J.Crew outfit.

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Podium Level 1, IFC mall, Central, Hong Kong
9 On Lan Street, Central, Hong Kong


Part of the Spanish Intidex group, Uterque is a sophisticated fashion brand which boasts excellent quality at attractive prices. The products are chic, on trend and affordable with shirts and blouses ranging  from around $800HKD. The collection carries clothing, handbags, jewelry, accessories and footwear which scream understated, luxurious and not at all expensive, but looks it. This is one of the places to find statement buys that you’ll want to wear again and again.

Shop 1052B, Level 1, ifc mall, 99 Finance Street, Central, Hong Kong

Rue Madame

The boutique that only selects brands who are a little bit different with a Parisian flare. Think French style designers like Antik Batik, Iro and Mes Demoiselles with a vintage, feminine and bohemian feel throughout the store. The French are all about good quality essentials and Rue Madame have some great basic staples from brands such as American vintage starting from $300HKD for a super soft basic tank top made from the finest fabrics. Spoilt for choice with over 75+ brands, they also do fragrance, jewelry and accessories and promises a Parisian style for everyone.

Shop 117-118, 1/F, Lee Garden 2, 28 Yin Ping Road, Causeway Bay Hong Kong
Shop 3082A, Podium3, ifc mall, Central, Hong Kong

Rue Madame is a French-style boutique that aims to provide the true Parisian style shopping experience for women. They offer exclusive collections by many French fashion brands as well as labels from the US and Europe that are always fresh, original and become a lifetime in your wardrobe. Get your French fashion fix of affordable luxury clothing, shoes, jewelry and accessories at Rue Madame.

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