Pacific Place has installed a film-themed public display linked to The Devil Wears Prada 2, running from 21 April to 17 May 2026. The mall says it has transformed key areas into a walk-through setting inspired by the film’s fashion magazine and runway culture, using large props and photo points placed along the visitor route.
At the centre of the installation is the main atrium feature: a pair of oversized red high heels measuring nearly two metres in height. The heels act as the event’s primary landmark and are positioned to be visible from multiple levels, reinforcing the film tie-in as visitors move through the building.
Around the atrium, Pacific Place has added a series of set-like checkpoints designed to reference the fictional Runway magazine world. These include a reception-style area where visitors can interact with a phone prop, unfamous Miranda’s desk, and a staged editor’s office display that features mood boards and film-related visuals to suggest an editorial production setting.
The mall has also built a lift-themed photo booth, drawing on the franchise’s elevator scenes, and offering visitors a structured photo moment within a recreated “arrival” setting. Additional areas include a newsstand-style corner focused on fashion headlines, plus a New York subway-inspired photo spot intended to echo the film’s city backdrop and style cues.
The installations are available during the stated event hours of 11am to 10pm, with related visitor activity directed to designated points inside the complex. Reward and redemption mechanics are being handled separately via the mall’s Level L2 redemption counter near Joyce, although the physical display itself is presented as a public-facing attraction tied to the film collaboration.
Image Credit: Dynamic Duo PR