Luxury lifestyle brand Ralph Lauren will open its first fragrance store in Hong Kong this month. The retail space — which will be dedicated to the brand’s fragrance collections and scented bath and body products — will open at K11 Musea in Tsim Sha Tsui on December 22.
The new store will showcase a wide variety of products, from the classic Polo to the chic Ralph’s Club, as well as the newly launched Earth-conscious Polo Earth, which according to a statement from Ralph Lauren, “encapsulates the brand’s unwavering dedication to style, success, and togetherness.”
Ralph Lauren launched its first men’s flagship store in Asia at Landmark Prince’s in Central in 2013, followed by a “mansion” store at Lee Garden Two in 2014 that spanned across 20,000 square feet, which presented men’s and women’s fashions, as well as accessories, watches, and jewellery.
While the Causeway Bay store closed in 2016, several stores by the brand have opened across the city, with spaces dedicated to men’s, women’s and children’s clothing, including two outlet stores in Tung Chung and Ap Lei Chau. The brand also chose Hong Kong for another Asia first — the regional launch of Ralph’s Coffee at its Harbour City store in 2018, after which the first permanent store opened its doors at the mezzanine floor of Landmark Prince’s.
Earlier this year, Hong Kong hosted its first Louis Vuitton fashion show at the Avenue of Stars, at which its luxury fashion house’s menswear creative director Pharrell Williams unveiled his Pre-Fall 2024 collection. In addition, Dior will bring its 2024 men’s pre-fall collection to Hong Kong early next year, the brand’s first fashion show in the SAR since 2014.
Image credits: K11 & Ralph Lauren
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