Flat Iron Burger is celebrating its first anniversary with a burger-eating competition on January 24. Participants need to eat as many sliders as they can in two minutes and the winner will get a year’s free supply of burgers from the restaurant. Anyone interested needs to sign up to be one of 20 contestants in the competition.

What are the rules of the burger-eating competition?

Foodies up for a challenge can take part in Flat Iron Burger’s all-you-can-eat burger contest by signing up here to enter a pool of contestants. The organisers will then draw the names of 20 contenders from all the registered entries and those selected will battle it out at 7pm on January 24, 2025

As part of the challenge, contestants must attempt to finish “a mountain of sliders” — or as much of it as they can — within two minutes, which they can wash down with two pints of Asahi beer. The winner will get a year’s worth of free burgers from the restaurant.

What is Flat Iron Burger?

Flat Iron Burger is the brainchild of the culinary minds behind Steak King — Johnny Glover and chef Aarik Persaud. The restaurant opened in Central in March last year and serves burgers with a blend of three cuts of prime Black Angus or Wagyu. They followed this up with new branches in Sheung Wan in August and Wan Chai in December. Foodies in other parts of Hong Kong who want a taste of Flat Iron’s burgers can head to their Deluxe restaurant in The Southside in Wong Chuk Hang and their pop-up at the Shangri-La Kowloon.

flat iron burgers hong kong
Flat Iron Burgers has several branches across Hong Kong.

McDonald’s is also giving away free burgers for a year to anyone who locates all 50 Ronald McDonald’s benches that are currently on display across the city as part of the fast food chain’s 50th birthday celebrations in Hong Kong. All they have to do is scan a QR code at each bench that corresponds to a unique stamp. The first 50 Mickey D’s fans to collect all 50 stamps will get a free Big Mac every day for the next year. 

Image credits: Flat Iron Burger

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From the Middle East to the Far East and a couple of places in between, Anjali has lived in no fewer than seven cities in Asia, and has travelled extensively in the region. She worked as a lifestyle journalist in India before coming to Hong Kong, where her favourite thing to do is island-hopping with her daughter. You can check out her musings on motherhood, courtesy her Instagram profile.